Voice beats MKR but audience fades on 2012

the voice logoNine’s The Voice took first blood in the Monday night battle with Seven’s My Kitchen Rules on Monday night.

The Voice rated 1.874m metro viewers, according to preliminary overnight metro ratings from OzTAM, making it the most viewed program of the day. However, the second night audience was significantly lower than last year’s 2.533m.

Second for the night was MKR, with 1.586m viewers.

House Husbands also made a solid return for Nine, with 1.135m viewers, seventh for the night. It was ahead of Seven’s Revenge which rated 971,000 and 840,000 for its double episodes.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.