The Voice Kids tops Sunday’s ratings for Nine

Tim Burrowes

June 23, 2014 9:59

Nine’s mid series spin-off of The Voice Kids has held up well in the ratings, delivering 1.7m metro viewers, making it Sunday’s most watched show.

The result – an increase on last Sunday’s 1.6m viewers for the main The Voice show – vindicates Nine’s unusual programming move of airing a spinoff while the main series is still on the air.

The Voice Kids was top among all people, along with the 18-49 and 25-54 demographics, according to preliminary overnight metro figures from OzTAM.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

bj 23 Jun 14

Until you give a state by state break up of the figures the national fugures mean nothing. Seven relies on the smaller markets of Adelaide and Perth to get an overall win for their shows. Nine consistently wins in Brisbane, Melbourne and Sydney where revenue really counts.

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offal spokesperson 23 Jun 14

@ bj

Im not involved or particularly interested in the TV ratings, but im intrigued by the concept that only Bris Melb Syd revenue counting.

Do the consumers and viewers in the other states use different dollars?

If we assume that 1 million in Bris/Syd/melb watch 9 and spend a dollar each on advertised product = 1 Million dollars……. is that different to 1.2 million watching in Bris/Syd/Melb/Hob/Adel/Per/Dar who also spend a dollar on the advertised product? = 1.2 million dollars

but that doesnt count coz the Adel/Per/Dar/ Hob dollars are only worth 80 cents?

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