Voting goes live for Mumbrella360’s ChangeOneThing session

Tim Burrowes

May 14, 2012 1:27

Voting is now live on the key issues to be tackled by the media industry in this year’s Mumbrella360 ChangeOneThing debate.

The ChangeOneThing session is curated by media agency PHD’s strategy director Chris Stephenson. It aims to agree an agenda for a double session at the Mumbrella360 conference on June 6 and 7 where the industry will agree on a single specific issue to tackle – and agree how to get it done.

The session builds on the Mumbrella360Manifesto, created at last year’s Mumbrella360. PHD has partnered with YouTube to build a voting platform.

Anyone within the media industry is asked to shoot and upload a short video arguing for the change they want to make. Viewers can then vote the proposals up and down.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.