VW heads into future with interactive Golf campaign

July 24, 2017 2:07

Volkswagen has worked to bring the hand gesture controls of its new Golf 7.5 to life through an outdoor campaign using interactive digital screens.

The outdoor developed by PHD plays on the creative strategy developed by VW’s creative agency DDB featuring a child dreaming about his future car and what it would be like to drive.

The ad highlights the use of gesture controls and the outdoor campaign takes the ad a step further using custom-built Adshel panels to use gestures to change music tracks the same way they would in the car.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics