VW – not just for soy latte sippers
Here’s a terrific ad from VW in New Zealand from DDB. Even if it also does a pretty good job of selling milk.
(Hat-tip: Stop Press NZ)
Here’s a terrific ad from VW in New Zealand from DDB. Even if it also does a pretty good job of selling milk.
(Hat-tip: Stop Press NZ)
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Classy.
I like I lot. Das Auto.
very universal – nice one
So All VW Drivers stick their Fingers Up Their Noses, Have Sticky Up Hair, No Bloody Milk in the Fridge and wake with no sleep crusts in their eyes. Beside all that they are not the same.. Now if I can master those four things maybe I can find 85k in my bank to buy a VW Toerag.
It’s actually weird that they chose to include the nose picking since I was just saying the other day how many people I have pulled up next to and seen doing that very thing lately! I don’t think everyone I have seen picking their noses at lights, though, have been driving VW, but I am sure I will associate it with that brand from now on.
nice, but basically a new version of the elo mr bluesky one they did for the new beetle a few years back.
Hmmm, maybe it’s a Kiwi thing, but I’m not sure why this would make me more likely to buy a VW (which, I assume, is the point?).
What with this and the Lotto ad the Kiwis are leaving us for dead. Anon, I disagree – I think the ad does a good job of making me want to buy one of its cars. It shows what they look like inside and out, it illustrates to me that no matter what walk of life I come from, they have a car to suit me and it’s presented slickly enough to make me keep watching.
Agreed, it doesn’t bore me with hype, positions the brand clearly at various markets and is offering me a choice of models. It’s all about f**king lifestyle!
I saw a problem in the ad. I hate to stickler about these things but we are talking German engineering and as such everything should be perfect. It’s just a small sytax error with that carton. I’m sorry but shouldn’t be MULK
Mr Mugobme, you are right. And do they sell VW Gulfs in NZ?
Fantastic brand communication and tells a great story.
Hey I liked the ad. Its different. I doubt many people will notice that syntax error. I didn’t first time..i got it only when i scrolled down to leave a comment I read all and re watched the video.
Yes that is a terrific ad. Very well contrasted.
But realistically and probably statistically, in real life someone would have been a soy drinker.