WA road trips highlighted in Australia’s Golden Outback marketing push

Tourism body Australia’s Golden Outback is encouraging Western Australians to take a road trip with a new platform that outlines the best routes in the state.

The Road Trip Country initiative follows Tourism Western Australia launching a campaign at the end of May, encouraging the state’s residents to ‘explore their own backyard’.

Australia’s Golden Outback covers more than 54% of the state, ranging from the Gascoyne Murchison, through the Wheatbelt, into the Goldfields and down to Esperance and the Fitzgerald Coast.

Road Trip Country outlines the best routes and regions in WA’s outback