April Fool: Walkley Awards embrace online publishing with new categories including best news aggregator and best use of enhanced headlines
Noon update: This story was published on April Fool’s Day.
Australian journalism’s most prestigious awards ceremony is to undergo a radical overhaul with several new categories to reflect the changing nature of news in the online era.
Amongst the new Walkley Awards categories is Best Aggregator, which recognises the publishing organisation that most efficiently re-appropriates content from primary sources.
Another new award is for Enhanced Social Media Headline of the Year. This will be awarded to the site which generates the most traffic to a story via a headline on a home page or social media that is not directly related to the content of the article.
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