Wallabies appear to prank rival teams in branded Volvo rugby stunts
Former Wallabies have taken part in a series of video stunts for Volvo in which they appear to carry out acts of sabotage on Australia’s visiting opponents.
In the most recent stunt – masterminded by rugby sponsor Volvo’s agency Arnold Furnace – Nathan Sharpe, Al Baxter, Tatafu Polota-Nau and Beau Robinson, appeared to trap the Springboks team coach inta cul-de-sacas it made its way to the Suncoorp Stadium in Brisbane at the weekend.
Previous stunts in the branded entertainment series have purported to show Radike Samo, Nathan Sharpe and Al Baxter posting a sign taunting the visiting All Blacks ahead of the Bledisloe series.
With the way the Wallabies are playing at present Volvo appears an appropriate sponsor. Perhaps a quiche or handbag sponsor could jump on board too.
Media agency partner: Mindshare
@Bruce In a first for me – I never comment with a LOL but your wit just made me laugh out very loud! I can’t watch it (rugby) anymore. It’s detrimental to my mental health…
So, perhaps I’m looking at these ads to in-depth, and taking it too seriously,
But as an Australian we play and win fairly, yet these ads are about cheating to win and turn me off.
Pretty funny, but a question for everyone out there:
Branded content, or long-form TVC’s?
Only way they could win at the moment!