Ward6 introduce new Aboutlife store with cow stunt
Natural market place store Aboutlife has introduced their new store in Double Bay Sydney with a stunt which saw a dairy cow led through the suburb’s streets complete with sign “fresh milk from about life” on it.
Conducted by agency Ward6, the stunt was complemented with outdoor, suburban press and targeted social media.
The outdoor and press executions used the products, such as organic vegetables, to announce the new store along with a message reminding the average shopper that it’s not just a store for vegans.
You know what would sell people on it? Banana bread without chia seeds, and stuff without a 50% markup on what you pay at Woolies.