Warner Music and Shazam announce ‘strategic alliance’

Warner Music Group and Shazam have announced a “strategic alliance” that will discover new acts and sign them to a Shazam branded label under WMG.

The announcement:

Warner Music Group (WMG) and Shazam® today announced an innovative strategic alliance that will discover new acts and sign them to a Shazam branded label under WMG, and that will collaborate in enhanced marketing across WMG’s roster of artists.

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