Watch it online
What is the state of the online video streaming market in Australia? Will there ever be a single platform or a Hulu-style service available? Nic Christensen finds out.
Will Australia ever get its own version of Hulu? The question of a single platform for IPTV has long been a discussion point for Australian television, but it appears the answer increasingly is no.
In Australia IPTV, or internet protocol television, is on an upward trajectory. Public broadcasters like the ABC and SBS now receive millions of visits each month on their catch up TV platforms while commercial networks struggle to fill advertiser demand for premium pre-roll advertising.
SBS CEO Michael Ebeid says: “Clearly there is a massive appetite for it, particularly for our sort of content which is quite niche. People want to be able to watch what suits them at a time that suits them. We’ve had a 40 per cent increase in over the top or online viewing over the last year.”
