News

Watchdog finds Lonsdale sportsware ad guilty of sexualisation

September 29, 2017 2:12

A complaint against sportswear company Lonsdale has been upheld by the advertising standards board for failing to treat the issue of sex, sexuality and nudity with sensitivity.

The complaint said Lonsdale’s billboard was “highly” offensive for having topless women in a sporting ad when “the women could easily have at least a sports bra on to advertise the brand”.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics
ad standards Lonsdale
3 COMMENTS
LW 30 Sep 17

What on earth is sportsware?

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Nate 3 Oct 17

I’m sure Lonsdale are quaking in their boots at being chastised.

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m 3 Oct 17

I’d very much like to discover how in control a topless woman wearing boxing gloves and a confident stance is.

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