Watchdog launches court proceedings against Google over the use of consumer data to improve its advertising performance
Google allegedly misled Australian consumers in order to obtain more personal information for the use in targeted advertising, according to the Australian Competition and Consumer Commission (ACCC).
The industry watchdog has launched Federal Court proceedings against the tech giant, claiming it misled consumers by not informing them or gaining explicit consent about changes to its platform in 2016 which saw it combine personal information from their accounts with data from their activity on non-Google sites.
The ACCC alleges Google changed how consumer’s data would be packaged without appropriate approvals [click to enlarge]
