Watchdog tells Seven and Nine: You can do the grand finals in 3D, but no more

Tim Burrowes

September 1, 2010 12:59

Nine will be allowed to broadcast the NRL grand final in 3D after all, the media watchdog has ruled, while granting Seven permission to do the same with the AFL grand final.

The ruling came less than a week after Nine announced it was showing the game, only for the Australian Communications and Media Authority to say the network had failed to file a report on its previous 3D test broadcasts and did not have permission to do any more.

ACMA also signalled that after the Nine and Seven football broadcasts, it would be calling a halt to further 3D trials for the time being. The ACMA announcement said:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Charlie 1 Sep 10

“Consumers who buy 3D sets face potentially owning a white elephant” – What a load of rubbish. It’s wise for ACMA to issue a note to manage consumer expectation of future 3D sport broadcasts, but uses of your 3D screen are growing weekly. We currently have 3D BluRay. 3D video games (such as Gran Turimo 5 coming out in November) and 3D digital pont and shoot cameras. In the next few months 3D home video recorders, and later downloadable 3D content. So, where is the while elephant?

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