Wavemaker launches exchange program, welcomes US-based talent to Sydney

GroupM’s Wavemaker has launched its ‘Provocative Pioneers’ talent exchange program in an effort to enhance collaboration and connection across its global offices, and has welcomed its first two US-based employees to Sydney.

In line with the agency’s mission to “provoke” growth for its clients and people, the program is designed to inspire employees across the world and ultimately elevate global client knowledge.

For the next fortnight, LA-based programmatic media director, Melissa Saroyan, and NY-based client investment lead, Tatiani Patrón, will be embedded with the Sydney Wavemaker Paramount team to get an inside look into the unique challenges facing the local market.