Wavemaker rebrands with new logo and ‘positive provocation’ positioning

March 16, 2020 10:10

Group M media agency Wavemaker has unveiled what it calls ‘The New Wavemaker’, involving an “evolved proposition, product and attitude”.

The rebrand sees the WPP media agency adopt a new logo, and a positioning of ‘Positive Provocation’.

The new Wavemaker logo (top) compared to the old

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Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

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