WBD sets the date: Max streaming platform to launch next month
Warner Bros Discovery will launch its streaming service Max into the crowded Australian market next month, signalling the end of premium HBO content on Binge.
The streamer will launch on Monday, March 31 with a hefty catalogue featuring programming from HBO, Warner Bros, the DC Universe, Harry Potter, Discovery, and Cartoon Network.
Foxtel’s 1.4 million residential subscribers, who currently have access to WBD content, will gain free access to Max. Binge users will not. The Max app will be available on Hubbl, although users will be required to subscribe.
I am pro anything that hurts Murdoch, but I really don’t get the business sense behind this decision. It is proven that streamers aren’t making money for any studio, you already have Foxtel paying WBD a decent amount to license and stream the content without needing to do anything. So rather than take that pay and not have to lift a finger, WBD decide to spend millions on a marketing campaign and whatever else is needed to launch a product in a new market. I don’t see how they stand to make more than what Foxtel was already paying them? Either way I will cancel my Binge when this happens as I only watch HBO content on there.
All those years of everyone bashing Foxtel. It was great.
It’s the beginning of the death spiral. Everyone saw Disney do it so they’re all running off with their separate slices of the pizza and slugging customers with pay per slice.
There’s not enough room in the wallet for umpteen streaming services, many of which only have one or two tentpoles propping them up. We already scaled them back and essentially turn one on and one off. Seems a lot of people do the same.
Looking forward to 2027 when all these services start to consolidate again.
terrific – cant believe we have more streaming services than supermarket chains
can’t I just pay $80 a month to have everything (legally) in the one place, one bill etc.. cmon nerds, work it out – this is getting more layers than nannas trifle