‘We are here to stay’: The future of JCDecaux in Australia
As the City of Sydney outdoor advertising tender fast approaches, the incumbent JCDecaux is being put under the microscope. Mumbrella’s Zoe Samios chats with Jean-Francois Decaux, the out of home giant’s chairman and co-CEO, and Steve O’Connor, CEO of JCDecaux Australia, about the future of the French media giant on our front doorstep.
When Jean-Francois Decaux – the chairman and co-CEO of the world’s largest outdoor media company – landed in Australia last week, his visit raised some eyebrows.
The French CEO, who was responsible for JCDecaux’s first expansion into Australia, came to officially announce the win of Melbourne’s newly expanded Yarra Trams contract, along with the renewal of its Telstra contract, which will see new kiosks installed across Australia’s five metro cities.
JC Decaux has no plans to exit the Australian market, the out of home company confirms
