‘We are no longer a holding company’: WPP unveils A$949m global restructure as profits plunge
WPP CEO Cindy Rose: "We're already making great progress"
WPP has launched a major global restructure, consolidating operations and leadership roles in a bid to save £500 million (A$949 million) over the next three years.
As part of the overhaul, the company formally announced it will merge the back offices of agencies, including Ogilvy, VML and AKQA under the moniker WPP Creative, as well as embarking on a significant “de-duplication” drive across its operations.
The announcement comes as WPP’s underlying organic growth fell 5.4% in 2025, weighed down by client losses and marketing spending cuts.
