‘We follow the revenue’: Mat Baxter happy to ‘eat humble pie’ on local launch backflip
After asserting last year there were no plans for a physical presence in Australia, Huge global CEO, Mat Baxter is happy to “eat humble pie”, with new revenue leading the company to local shores.
“A lot of things changed,” he told Mumbrella. “We had a very big client engage us in Australia through Ben, which hadn’t happened at that point, and which did happen subsequent to that.”

‘I eat humble pie’ says Baxter as revenue flips local plans