‘We have no plans for an ad-supported tier,’ says head of Amazon Prime Video Australia

October 12, 2022 10:09

One of Amazon’s most senior Australian executives has divulged Prime Video Australia has no plans for an ad-supported tier anytime soon, as it cements itself around delivering an affordable premium service focusing on local content.

Amazon Prime Video Australia chief Hushidar Kharas told Mumbrella at the Prime Video Showcase: An Evening with our Producers, Prime Video Australia: “Our premium service is great value, and at a price point of $6.99 per month,” adding that as great content is at the forefront of the business he’s open to any new opportunities, including sports rights “if that’s what the customers want.”

(L-R) Amazon execs including head of Prime Video Australia Hushidar Kharas, Tyler Bern, head of content, and Sarah Christie, senior scripted development executive.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Amazon Prime government subsidised Hushidar Kharas local content local production Prime Video 2023 Prime Video Australia Prime Video Australia Showcase Sarah Christie Tyler Bern