‘We would never say we do Australian property alone’: Domain hits out at REA in campaign
Digital property portal and real-estate business Domain has launched a campaign stating “the ‘only place’ is a lonely place without the Australian property industry”.
Calling out one of its direct competitors REA – who ran a campaign stating it is the “only place” to advertise Australian property – Domain has “taken a stand” on the issue and launched a national advertising campaign directed at real estate agency partners.
The full campaign
Domain is coming back.
Good old Straw Man tactic.. hopefully tightly targeted at B2B (agents). Consumers will just be confused by the mess.
‘A straw man is a form of argument and an informal fallacy based on giving the impression of refuting an opponent’s argument, while actually refuting an argument that was not presented by that opponent.
One who engages in this fallacy is said to be “attacking a straw man.”’
thanks, you learn something everyday. Similar to a politician getting interviewed by a journalist.
Isn’t this a poor mans Catalano stunt? Struggling to understand what Pelligrino is saying. Bizarre.
And Realestate will accept and thank Domain for the free coverage.
Domain’s got no clue, as usual.
What is Jason Pelligrino taking at stand on?
When in doubt, shoot at everyone
A soap box?
The Chris Isaak version of Only The Lonely is quite respectable.
Released 1996 on the Baja Sessions album.