WeAre8 ‘spent $60m to get 500k monthly users’

Hal Crawford

March 13, 2025 11:19

The founder of social media app WeAre8 says the startup is now close to breaking even, having spent $60m over eight years.

WeAre8’s Zoe Kalar revealed this week that the network’s entire Australian team — nine people — had been laid off. Speaking with Mumbrella, Kalar said that despite the retreat from Australia, the company was not contracting.

Instead the resource was being reallocated to Europe and the US.

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Hal Crawford

Crawford has worked across news media over a 30-year career, including running Ninemsn editorial in Sydney (editor-in-chief and publisher) and the TV3 newsroom in Auckland (chief news officer).

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