Weight Watchers magazine to be published by Edge following Bauer axe

Weight Watchers Australasia has appointed Edge as its content and publishing agency, which will include the publishing of its monthly magazine and cookbooks.

The magazine title was dropped by previous publisher Bauer in November last year, following the decision from CEO Paul Dykzeul to close the German-owned company’s custom publishing arm.

Edge will also manage the commercial and media sales for the publication.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.