Weight Watchers magazine to be published by Edge following Bauer axe
Weight Watchers Australasia has appointed Edge as its content and publishing agency, which will include the publishing of its monthly magazine and cookbooks.
The magazine title was dropped by previous publisher Bauer in November last year, following the decision from CEO Paul Dykzeul to close the German-owned company’s custom publishing arm.
Edge will also manage the commercial and media sales for the publication.
This story behind Weight Watchers transformation is amazing: https://www.nytimes.com/2017/08/02/magazine/weight-watchers-oprah-losing-it-in-the-anti-dieting-age.html
There was no love lost between WW and Bauer and I think both were extremely happy to part ways.