‘We’ll be nicer to Australia’ pledge in Air New Zealand Christmas ad

Tim Burrowes

December 2, 2018 2:24

A Kiwi kid who finds himself on Santa’s naughty list turns the situation around by putting together a summit of misbehaving youngsters in Air New Zealand’s 2018 Christmas advertising campaign.

https://www.youtube.com/watch?v=8O0U9bqxm14

The summit featured in “The nicest Christmas ever” sees kids from around the world pledge to do their bit, if they can get off the list.

New Zealand’s pledge – made with crossed fingers behind the back – is to be nicer to Australia.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.