‘We’re focused on being the jeweller that cares’: Michael Hill’s CMO on ethics and ESG
Fine jewellery brand Michael Hill is launching a complete brand refresh on Monday, and chief marketing officer Jo Feeney tells Mumbrella the new era will have its environmental, social and governance (ESG) practices front-of-mind.
The jewellery industry has historically been accused of using unethical operations to source diamonds.
The diamond industry, in particular, has been accused of a number of unethical practices, including using child labour and disregarding human rights in mines, mostly in countries where regulation is not strict. Its biggest controversy, ‘conflict diamonds’, still rages as an issue today.
Diamond mining has also often been slammed for its negative environmental impacts on water resources, air quality, wildlife, soil quality and climate change consideration. It isn’t sustainable, due to the limited amount of material in the earth.
