We’re having a surf party. You’re not invited

April 12, 2009 9:04

Here’s a brilliant case study in how not to PR an event. The following email speaks for itself.

From: Surfing Yearbook [mailto:info@surfingyearbook.com]
Sent: Thursday, 9 April 2009 3:11 PM
To:
Subject: Withdrawing Invitation

Correction to: Surfing Yearbook launch invite !

We wish to apologise for incorrectly forwarding you an invite to the announcement of Launching of The Surfing Yearbook in Australia

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1 COMMENTS

Annette 15 Apr 09

Ah the old kneejerk reaction to the’ s%#t how can I fix this’ situation (adrenaline can render the brain ineffective). With some clever and logical thinking they could have turned it into a positive instead of a PR blunder. I imagine skiing will strangely fill the surfing pages for a while!

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