‘We’re just going to give you a very different type of radio show’: Kyle and Jackie’s Melbourne start date confirmed
Kyle and Jackie O have finally confirmed their Melbourne on-air start date after settling into their new North Sydney studios this week.
The show will launch on Monday, April 29, as announced on air this morning by the pair, and confirmed by ARN.
Will be lucky if it lasts for 6 months in Melbourne. Won’t work, to Sydney centric.
The content and its delivery over 20 plus years in Sydney in 1 humble opinion won’t resonate with Melburnians. Having worked in both cities multiple times, Melbourne audiences are way more conservative than Sydney, where the brand is mega all power to them.
I suspect it will get given a go, but the “dump button” or should I say buttons will be working overtime.
I am a retired ” demographer” but after a lifetime working with numbers and social behaviour I will wait and see, happy to be proven wrong but history and gut feeling tells me given the $ investment is massive, so needs to work, part of the 20m deal clearly.