‘We’re the best growth partner out there’: Stan Sport gets in the ring
Ben Kimber, director of Stan Sport, talks to Mumbrella about steering the first digital Olympics, anti-siphoning laws, and the rise of streaming sport in Australia.
Back when Ben Kimber, director of Stan Sport, worked at the Sydney Morning Herald, they would talk about the two things everyone cared about: the weather and the Olympics.
Kimber got to see the last half of this adage first hand during 2024, as he steered the first fully digital Olympic Games offering seen in this country, with eight channels running all 329 events in 4K and in multiple languages, resulting in a Stan Sport subscriber spike of over 50% during the broadcast.
“The Olympics is so unique in the size and scale and the reach,” Kimber tells Mumbrella. “And so, when you have that large an audience that is interested, there’s absolutely a glow effect for everything you do after – bringing people to our platform, introducing them to our platform, the way that we treat sports, the way that we present everything in a way that is actually really valuable, that they can see the value that we bring.
One of best digital and sport minds in Australia right here. Achieved great things at Fox Sports. No surprise Stan and Nine on this track under his leadership.