Westpac brings in Bonnie Tyler to sing at couple’s fantasy wedding
Bonnie Tyler walks on water while singing at a couple’s dream wedding in Westpac’s first TV ad since launching its brand repositioning from new ad agency DDB.
The 80s songstress belts out her 1983 power ballad Total Eclipse Of the Heart in the ad which promotes Westpac’s Reward saver account.
The ad comes days after the bank repositioned around the message of “Proudly supported by Westpac”. See the ad:
Bonnie Tyler’s certainly no stranger to the ad circuit…..
Mastercard (can’t believe she massacred her own song for this ad!!):
https://www.youtube.com/watch?v=TCrM1jB3c3o
Cadbury Gorilla:
https://www.youtube.com/watch?v=VdgI0j1odkY
don’t get it.
Glad to see a client finally seeing through the shit that Big Red were producing for them and have now done something great with another agency. Hopefully more clients will follow and we can get away from the lowest grade of advertising Big Red have been peddling. Well done Westpac.
This isn’t great by any means. Unless of course you use Big Red’s efforts as the measuring stick here. By comparison, sure. Stand-alone, it’s found wanting.
This execution isn’t funny, its packed with cliches, and it contains no insight or empathy for the consumer. It’s indulgent, unfunny big agency work for a big brand. And then, how does this fit together with the shameless jingoism of the ‘brand’ work?
Feels like it came out of a Westpac corporate team-building session in Gosford.
Shot in LA with UK talent,although i use that word loosely.
(is that a hologram of the surely long deceased Bonnie?)Yep Westpac supporting Australia.
I cant see the add in FRANCE what a shame :'( ! If you like BONNIE TYLER come on on my blog : http://bonnietyler.over-blog.com
Love you Bonnie !
I thought the ad was funny but I didn’t realise that was Bonnie Tyler, I thought it was a drag queen! She looks shocking.
oh come on people it’s Bonnie Tyler, what’s not to like 😉
I can’t believe that their strategy is: “Australian” yet somewhere, someone ,would rather have her wedding in America than here.
Oh yeah, and eh, it’s complete shite, not to mention a waste of a lot of money.
Gayle, why are my shares subsidising this rubbish?
Call me. Mick.
she ‘s the best we have in europ and even in all over the world unequable uncompareble unforgettablewoman and husky voice female in the rock’nroll menworld
Saw the ad at the movies last week. People laughed . I enjoyed it.