How Westpac celebrated its 200th birthday

August 11, 2017 10:06

Party packs, baby bumps and old ads were all part of the formula for Westpac’s 200th birthday celebration this year as the bank sought to acknowledge customers and staff while showing it was still relevant as it enters its third century of doing business.

At the closing the Mumbrella Financial Marketing Summit yesterday, Adrian McCaffrey, head of brand and marketing at Westpac Group, walked through some of the initiatives the company carried out over the past year.

Adrian McCaffrey, head of brand and marketing at Westpac Group

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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