Westpac Group appoints KFC marketer as CMO

Westpac Group has appointed KFC Asia CMO Annabel Fribence as its new chief brand and marketing officer.

Fribence joins Westpac from the fast food brand, taking up the role in November from acting CMO John Harries, who will be moving into another role. Harries took over from Martine Jager following her departure for Bank of Queensland in May.