Westpac pitches media account
The Westpac media account is currently under review, Mumbrella can reveal.
The account is currently held by Media Lab – a bespoke solution led by Group M’s Wavemaker.
Westpac is running a closed pitch
Prior to Media Lab’s creation, the account was held by Group M’s Mediacom.
Sure Publicis will be going incredibly hard for this, why would Westpac want to continue sharing a home with CBA and NAB? Too much conflict of interest having 3 of the big 4 in one holding group.
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Really Westpac? Now? Do you have to?
Interesting that with all the compliance requirements on banks these days that they don’t pitch more often. And also that they don’t consider other agencies outside of their incumbents. You would imagine there are better options out there than a WPP “bespoke” solution and a Publicis “bespoke” solution.
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Things are exploding
Why would you bother going thru the ordeal of a pitch process with only 2 incumbents. So many great options out there not even being considered.
We like them – We just don’t like paying for them. Same same but cheaper?