Westpac taps Junkee Media to launch money, career and wellbeing website The Cusp

Junkee Media has launched a second brand-funded editorial site partnering with Westpac for a new website designed to provide Australians with content about their money, careers and wellbeing.

Launched today, The Cusp aims to “inform and inspire” 18-35 year olds by “sharing real life stories from motivated young people who have succeeded in their field, along with insights from experts and influencers”.

Taylor

Junkee Media started the hunt for the editor of The Cusp in August, appointing Sonia Taylor as editor in October. Taylor has most recently been freelancing for a number of titles including Junkee Media’s brand funded partnership with Qantas AWOL and the likes of Cleo Magazine and Pedestrian.TV.