‘We’ve been profitable from the second month’: Joe Aston on Rampart’s first year
Joe Aston in full flight interviewing James Packer (on his yacht in Fiji)
Joe Aston says his investigative commentary publication Rampart is making “multiples” of $500,000 in revenue after its first year of operation.
The former Australian Financial Review columnist sat down with Mumbrella’s Tim Burrowes for an Unmakers Edition of the Mumbrellacast. The pair covered a lot of ground, including a probing discussion on the economics of Aston’s operation, his interview guest list, the character of former Qantas CEO Alan Joyce, and his plans to expand beyond “the Joe Aston Show”.
Aston left the AFR in 2023 to work fulltime on his book on Qantas, The Chairman’s Lounge. In the podcast, he tells Burrowes he had hoped the book would sell 20,000 copies.
“I’m always a bit of a pessimist, so my fear was, that we wouldn’t get [to 20,000 copies],” he said. “It wouldn’t have mattered in the end, because I had my advance in my pocket.”
