What AI can teach us about our attitudes towards creativity

Mintel’s Elysha Young considers what our disbelief in AI’s creative side has to say about our own misguided belief in the innate power of the human brain.

At this point I think everyone has wondered whether their job could be done by a computer.

Is my contribution something that only I could do, or merely a series of processes and actions which could be automated and performed by a robot to the same (or better) result?

The idea has loomed over us since artificial intelligence first entered the public imagination over 60 years ago. 

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.