‘What are you prepared to lose today?’: online wager platform ads get new messaging

The ‘Gamble responsibly’ message currently displayed in advertisements of online wager companies is on its way out, making space for seven new taglines coming into effect by the end of March 2023.

According to a government fact sheet, a set of guidelines is available for using different taglines across TV, radio, in-app, digital, print, social media, website and other platforms including outdoor and direct marketing.