What Aussie marketers can learn from Dungeons and Dragons
As brands look for ways to answer the ever-elusive question of how to connect with culture, a 50-year-old game could unlock the answers. Hatched strategy executive Serena Knight explains.
There’s one question that remains consistent in the minds of marketers: “How do we actually connect to culture?”
The short answer is through shared passion points. The obvious ones, the ones most brands are pursuing, are sport and music.
But I’ve got a different suggestion: Dungeons and Dragons (DnD).
Great article – interesting way to relate an unusual idea to a core topic!