What does a content director actually do?
In this feature, we take a look inside the working lives of people whose job titles often warrant the question: ‘but what do you actually do?’ This week, we speak to Gavin Walters, content director at International Productions.
What do you actually do?
I produce content for online communication pieces, events and presentations for corporate clients, national and international destinations, marketing, PR and advertising agencies, government agencies and anyone who has a message they need to communicate to an audience.
International Productions has two divisions – events management and content production. I oversee content production, from pre-production right through to post-production.
So basically, I help our clients communicate their message to their audience through graphics, video and presentation content.
