What does a head of creative solutions actually do?
In this feature, we take a look inside the working lives of people whose job titles often warrant the question: ‘but what do you actually do?’ This week, we speak to Manmeet Bindra, Sizmek’s head of creative solutions APAC.
What do you actually do?
Essentially, I bring together creative agencies and our media partners to help brands deliver (fabulously creative) ads.
This involves designing creative campaign strategies, working out the best way to target an audience with the right message and, critically, refining the campaign parameters to make it more effective. Typically, a creative agency is focused on the creative concept and idea and the media agency is focused on audience, targeting and delivery – I bridge the gap between them. It means using both my left and right brain and acting as a conduit, or creative consultant as I like to call it.
Nice Manmeet .. keep it up !!
Well Done manmeet Bindra.
That’s not what the 80/20 rule is.