What does a programmatic solutions manager actually do?
In this feature, we take a look inside the working lives of people whose job titles often warrant the question: ‘but what do you actually do?’ This week, we speak to Emmalee Fagerstrom, programmatic solutions manager at GumGum ANZ.
What do you actually do?
I work closely with our sales team to support programmatic campaigns and assist trading teams with setting up and troubleshooting these campaigns.
GumGum has a unique offering to market with non-standard creatives. On the one hand this is what makes them perform – they are native to the content and are pretty clever creatively. As they are unique in market, I act as a resource to agency and programmatic trading teams to educate them on the benefits of working with us.
Great to read your summary here Emmalee. Hope all is well with you..:)
Emmalee is a Texan star!
“It’s programmatic, y’all!”
Do they look anxiously over their shoulder as AI Programmatic looms?
AI actually taking over anything autonomously in the next 5 years… fake news.