What does an experience designer actually do?
In this feature, we take a look inside the working lives of people whose job titles often warrant the question: ‘but what do you actually do?’ This week, we speak to Greg Skinner, head experience designer at APD.
What do you actually do?
An experience designer, or XD for short, gets involved in business strategies, customer identification, data analytics and prototyping, and even front-end code.
While we have a great breadth of skills – from detailed industry research through to refining online graphics – great XDs are always talking to people, through either a super-structured interview or just a casual coffee and keeping an ear to the ground to fish for the right insights that will inform the next steps in their project.
