What does an SEO specialist actually do?
In this new feature for Mumbrella, we take a look inside the working lives of people whose job titles often result in confused looks at parties. This week, we speak to James Hanley, a senior digital manager at Resolution @ PHD.
What do you actually do?
I head up SEO for the Volkswagen Group Australia and Electrolux Group Australia accounts, with strategy spanning across search, analytics and conversion rate optimisation.
I’m a morning person, so I like to come in around 7am – 8am. I feel like my best work comes when it’s quiet and no one is around. A lot of big idea thinking happens here.
Once our team starts to roll in, we will map out the day to ensure everyone has the tools and information they need to do their tasks for the day.
