What does the government’s new innovation focus mean for the media and marketing industries?

December 8, 2015 10:28

Malcolm Turnbull wants to turn Australia into an innovation nation. Yahoo! Australia & New Zealand co-founder and startup evangelist of BlueChill Alan Jones, looks at what is in it for the media and marketing industries.

On Monday the Federal Government released a raft of new policy initiatives under the umbrella of the National Innovation & Science Agenda. Over four years from mid-2016, the government will invest $1.1 billion hoping to incentivise innovation and entrepreneurship, reward risk taking, and promote STEM (Science, Technology, Engineering and Maths).

Like all the cool government announcements, it has a hashtag #ideasbloom and you can learn more here.

As tech startups would say, it sounds awesome and a billion dollars of industry support seems like a lot of money to anyone who isn’t in the mining industry. But if you’re not the next Mark Zuckerberg, is there anything in this for you, dear Mumbrella reader?

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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