What hip hop tells the media world

Tim Burrowes

December 11, 2008 2:32

Want to know what marketers and publishers can learn from hip hop?

In a nutshell: Keep it real, and work for your credibility. So that’s where Vanilla Ice went wrong then.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.