What I learnt during a 250km foot race across the Sahara
In the midst of a gruelling 250km foot race across the Sahara, Poem co-founder and managing director Rob Lowe had something of an epiphany about his work, his agency and his people.
I recently returned to Sydney having completed a once in a lifetime ‘bucket list’ experience I’ve been dreaming about since my teens.
It was unbelievably tough, hugely rewarding and unexpectedly thought-provoking. It clarified some opinions in regard to my own career and running an agency that I thought were worth sharing.
As background, the Marathon Des Sables is a seven day, 250km foot race across the Sahara in Morocco, during which you carry all the food and equipment you need to be self-sufficient.
Massive congratulations and respect, Rob! Thanks for sharing the experience.