What makes this eye-catching billboard special
This striking roadside billboard might not seem unusual – an overly subtle but undeniably effective piece of messaging for McDonald’s.
But the display, using just the red and yellow hues that are instantly recognisable, alongside a couple of simple words, isn’t contemporary work but rather from 1983.
About time we also remove “fast-junk-food” advertising.
More important than gambling, IMO Australia has an obesity epidemic.
“The Australian Bureau of Statistics’ National Health Survey from 2017–18 revealed that 67 per cent of Australian adults were overweight or obese (12.5 million people), an increase from 63.4 per cent since 2014-15. If the current trend continues, more than 18 million Australians will be overweight or obese by 2030”