What marketers can learn from the car factory / dealership divide
Marketing expert Seth Godin explains what marketing industry leaders can learn from the differences between car factories and dealerships.
Car factories are a bit of a miracle. They make a complex, expensive device, and they do it close to perfectly. People love their cars, and regularly buy new ones long before they need to. It’s a largely solved engineering problem.
On the other hand, car dealerships are a disaster. No one likes them. They’re scammy, stressful and unpredictable.
Definite contender for Mumbrella article most reminiscent of a premature ejaculation. It started off sounded like it was going somewhere, then ambushes with a firehose of tired platitudes. I feel duped.