What would aliens learn from our advertising industry?
In this guest post Eaon Pritchard argues that if the advertising industry is ‘on the verge of irrelevance’ it is because of our misguided obsession with technology over ideas.
If some band of galaxy-wandering aliens should indeed stumble upon this planet earth, our species has one thing worthy of their attention and study.
And it’s not our science and technology, as you might immediately imagine.
Yes, we’re the only species to have achieved civilization on this planet – so far – but we would have nothing to teach them about technology.
Fun read.
I like to refer to it as ‘technology should be the tools – not the people using it.”
I’m reasonably confident that technology fads will burn bright and fizzle for two reasons.
1. Those of us with only even half a brain left (because of course we kill off brain cells with regular boozy lunches) will realise most of the technology coming out of the US these days is get-rich-quick-bandwagon businesses funded by an overabundance of Venture capital and a drought of business common sense.
2. We Australians have no fear of making our own way in the world
@Eaon creativity, brains, smarts, insight, humility and balls. Cool, If only there were a few more like you in the industry Eaon
@ken many thanks, there are a great many smarter than me, i just have a slightly bigger mouth.
All – more comments like this one pls.