When PR people lip synch
Now the thing that Dr Mumbo most loves about public relations agencies is when they start thinking about their own PR, and generally lose all insight in the process.
Which is why the PR gods offer up wonders like this, from US agency Brookline PR which likes to “surprise and delight” its clients.
What could possibly go wrong? Surprise, yes. Delight, no.
(Hat-tip: Gawker)
Two questions, what the hell is this? and why?!
Surely this is career suicide.
Seen enough of these from Leo’s Sydney, Mindshare Amsterdam, Oglivy etc. People having a bit of fun – self indulgent and demented maybe, but just a bit of fun none-the-less.
Why?! is definitely the big question here.
Brookline – proving PR people can’t dance?
OMG! excellent case for focus-grouping.
ROFL!
Surprise, yes. Delight, er, I don’t think so.
As a former PR all I can say is EEEK! Please explain why, as a client, this would make me want to employ this agency? Agree with Samantha, the question certainly is WHY?
I think they need an urgent service call. They seem to have drunk their own Kool-Aid dry.
I think I am dumber now for watching that. WTF!
What a bunch of knocking negative comments. In my book they deserve praise and congratulations for doing something different.
It sure cut through the clutter for me. I even liked the camera effects and the dancing.
This is mortifying. It’s not been a good few weeks for PR’s….
Nobody, not one person, said “are we sure about this?” “Should we turn our early morning dance class into a vid for clients?” Nobody said, “that didn’t turn out so well, in fact it’s really shite, so let’s keep it in house?”
Toe curling and bad.
Fun? For sure. Professional and evidence of a strategic approach to your work, umm, no. It did make me laugh (with embarassment) though. It was also particularly funny to note on the profile for Shauna, the agency principal “If Shauna was not in public relations she would be a rock star.” I wouldn’t be living out my fantasies via a promotional video for my business.
oh stop it mr grinch.
any opportunity to put the boot into PRs, eh Tim?
Mortifying, indeed. To what end? Unless their clients are pink cowboy boot manufacturers and dangly earrings
Made me smile…
OH look – it is the smug superior ad types having a go at the PR types AGAIN – gee it is getting tired and dull Mumbrella…
At first I went GAK! But then it did make me smile – not sure if it was delight or embarrassment.
Maybe not everyone’s cup of tea (I for one am glad I’m not in an agency that makes me wear pink spandex and dance!), but I’m sure there must be a bunch of potential clients out there looking for stunts or other such ideas that might think this is cool.
Been in PR 30 years and while I applaud something different (and liked the clip for what it was – a bit of fun) I can’t see how it would attract any client, or even help to keep those that this agency has.
Not only is this quite embarrassing, it’s also a rip off of great US entrepreneur Maria Forleo’s video http://marieforleo.com/resources/music-videos/ (check out the first clip)